What it is that you sell, what problem it solves, and why they should buy it
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Your mission here
Define what you do to stand out and become memorable to your ideal customers
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Meet Rachel
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Meet Victoria
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Signature Products
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The key here is to write directly to your ideal buyer. What are the values your ideal buyer has? How does your product improve their life? What does your ideal buyer care about the most? Keep all of these things in mind while writing.